As part of the promotional campaign for Eastwood Danso's AW24 collection, I played a key role in the conception and execution of a unique project - Wicked Love FM. This pseudo-Ghanaian radio station served as a creative platform for connecting diverse cultural landscapes across the world through music, enhancing the collection's global outreach.

Working collaboratively with the team, I assisted in scripting and recording various skits that added personality and depth to our radio sets. The program was broadcasted globally, reaching audiences via Oroko Radio in Ghana, ISO Radio in Canada, NTS in England, and Hotel Radio Paris in France, creating a captivating cultural tapestry through music.

In addition to the audio content, I contributed to the visual branding of the project, helping to select various designs for the Wicked Love logo. The logo was strategically employed across merchandising materials, such as hats and t-shirts, further promoting the brand during our DJ sets.

Beyond the conceptual and creative input, I had the opportunity to perform as a DJ for the Hotel Radio Paris set. I also helped distribute the merch and captured behind-the-scenes photographs of our set, documenting the project's progress and development.